Omnisend's Standard plan is $16 a month for 500 contacts and 6,000 emails. Pro is $59 a month for 2,500 contacts and unlimited emails. If you've already read a couple of "Omnisend pricing" articles and seen $11.20 and $41.30 instead, you're not imagining it: those are real Omnisend numbers too, just not the ones you'll actually pay after your first three months.
How much does Omnisend actually cost?
| Plan | Contacts | Emails/mo | Regular price | First 3 months (prepay) |
|---|---|---|---|---|
| Free | 250 | 500 | $0 | $0 |
| Standard | 500 | 6,000 | $16/mo | $11.20/mo |
| Pro | 2,500 | Unlimited | $59/mo | $41.30/mo |
| Custom | 150,000+ | Unlimited | By quote | N/A |
Past those three tiers, Omnisend uses a contact-count slider on its own pricing page rather than a published table, so your price climbs gradually with your list size between $16/month at 500 contacts and the custom quote at 150,000+. If you want your exact number at, say, 5,000 or 20,000 contacts, run it on the slider yourself rather than trusting a flat figure from a blog; most figures you'll see for the mid-range bands are approximations, not the current published rate.
Why does Omnisend's own pricing page show a different number than its reviews?
Omnisend's pricing page leads with "$11.20/mo" and "$41.30/mo" in large type. Smaller text underneath explains the catch: that's "30% off" for paying three months upfront in one charge ($33.60 and $123.90 respectively), and the crossed-out full price above it, $48 and $177 for the same three months, is the real $16 and $59 a month rate you're billed once that period ends.
That nuance doesn't survive contact with most pricing roundups. Checking the top pages ranking for this keyword today: one review states $11.20 and $41.30 as the plan prices outright, with no mention of the prepay condition. Another review lists $16 for Standard correctly, then lists $41.30 (the discounted Pro rate) instead of $59, mixing the two pricing bases in the same table. A third gets both base prices right ($16 and $59) but skips Omnisend's own promotion entirely and instead promotes its own 35%-off affiliate code. Three pages, three different numbers for the same two plans, and none of them is simply wrong, they're each describing a different slice of the same pricing page.
If you want one number to budget around: $16 a month is what a 500-contact Standard plan actually costs you on an ongoing basis. Treat anything below that as an introductory rate that expires.
Does SMS cost extra, and which plan do I need?
SMS is a separate add-on, billed per message, not bundled into any plan's flat price. Rates drop as volume climbs: $0.009 per text at low US volume down to $0.007 at the highest tier Omnisend publishes. The add-on is available on the free plan and Standard, not just Pro: Omnisend's pricing page shows an "Add Global SMS credits" option on every tier, including free. A couple of the pages ranking for Omnisend pricing describe SMS as Pro-exclusive. That's outdated or just wrong based on what's live on omnisend.com right now.
Which plan includes Omnisend's AI "Agent" tools?
Omnisend's AI features (it brands them "Agent") are tier-gated, and this is the part most pricing writeups skip entirely:
- Free: no Agent tools.
- Standard: 2 tools (Forms, Chat).
- Pro: all 5 tools (adds Dynamic content, Product recommender, Personalized sending time).
So if the reason you're evaluating Omnisend is its AI copywriting or form generation, the free plan won't show it to you. You need Standard at minimum, and the full set (including the product recommender, which is the one most relevant to a Shopify store's campaign emails) is Pro-only.
Is Omnisend cheaper than running Klaviyo instead?
At list price, yes, at every comparable tier. $16 for 500 contacts on Omnisend undercuts Klaviyo's roughly $20 entry point for 500 active profiles, and the gap tends to hold as you scale, partly because Klaviyo bills on active profiles (which includes unsubscribed and unengaged people you could still message) rather than a cleaner contact count. Pruning your list before comparing the two matters more on Klaviyo's side than Omnisend's.
Neither platform's price tells you the full story of running email well. Both ship AI writing help now, but it's limited to subject lines, short copy, and (on Omnisend's Pro plan) product blocks. Neither platform's AI reads your full catalog and brand the way a dedicated generation tool does. We make JetFlow, which does that and currently pushes finished campaigns into Klaviyo; it doesn't connect to Omnisend yet, so if Omnisend's price is the deciding factor, factor that gap in too. For the fuller breakdown of what a tool like that adds on top of an ESP's own editor, see JetFlow versus Klaviyo's built-in templates.
What does every Omnisend pricing breakdown skip?
The same thing every ESP pricing article skips: the subscription fee is rarely the real cost of running email well. Someone still has to turn your product catalog into subject lines, layouts, and a send calendar every week, whether that's an add-on, a freelancer, or your own time. Budget for both numbers, the plan you pick and the production time behind it, before deciding Omnisend's sticker price settles the question.